A format is a reusable slideshow structure: the hook mechanism, slide sequence, imagery, pacing, caption behavior, proof placement, and call to action.
A recipe is a versioned, product-specific use of a format. It narrows the structure for a particular product, audience, content account, and marketing goal.
Use a recipe when SlideTok has a suitable product-specific version. Use a format when you are bringing a new product or need a broader direction.
Ask the agent to recommend three directions. For each one, it should tell you:
The viewer promise in the opening slide.
The story or information arc.
Why it fits your product and goal.
Which real assets are required.
When and how the product appears.
Whether a recurring character or additional cast is required.
What risks could make the result feel like an ad instead of a native post.
Examples:
Installs: use a relatable problem, then show real product proof and a clear app mention.
Saves: use a useful list, checklist, or educational sequence with enough specific value to revisit.
Shares: use a recognizable situation, identity, or comparison that viewers want to send to someone.
Purchases or bookings: make the product mechanism and next step clear without inventing urgency or results.
Brand growth: build a repeatable point of view, character, or series rather than changing identity every post.
You may give the agent a canonical public post URL or a small sample of posts from one account. SlideTok can inspect the repeated structure and create a workspace draft describing the format mechanics.
The draft must not copy the source creator's caption, identity, likeness, private material, or exact creative expression. You review and accept the evidence before using the draft. Acceptance inside your workspace does not publish it to SlideTok's approved global catalog.
When you request A/B/C variants, keep the product, audience, proof, and core format stable. Change one declared factor, such as:
Hook wording.
Proof order.
Visual setting.
Product reveal timing.
If every slide changes at once, you cannot learn what improved the result.
For a recurring character, approve the identity reference before generation. Character-led slideshows should normally begin with a clear subject-based image, such as a direct selfie, mirror selfie, or distinct situation featuring the character.
For multiple people, map an approved identity to every named role. SlideTok pauses instead of silently duplicating one person or inventing another.
The chosen direction should be easy to describe in one sentence, use proof the product actually has, and give every slide a job. The first slide earns attention; the middle delivers the promised value; the product appears at the right moment; the final slide makes the next action clear.
